I like this mascara for a bold lip, bold lash look or for the nighttime because it can be very over powering. This is due to the pigmentation that is so rich and black, that one coat adds dimension and intensity like no other mascara. I don't have any opinions on the lenthening and volumizing aspect, just that the pigmentation makes the mascara what it is. The consistency can be too wet at first so I like to dry it out overtime. As you can see the brush is just as long (maybe a tiny bit longer) than most mascaras. The packaging is chic and simple.
I would recommend this product to a friend that loves makeup and likes to have a variety of products for different desired looks. If you are looking for one mascara for everyday than expect this mascara to be very intense because of the color.